Whether you are considering a new feature, experimenting with a new user acquisition strategy, or considering a shift in your overall strategy, tripwires can ensure that you don’t commit too soon.
The second article is by the equally terrific Jim Anderson (@drjimanderson) on his Accidental Product Manager blog on why product managers should not listen to their gut on many decisions:
One of the biggest problems that product managers run into when it comes time for them to make a decision is that they then tend to “narrow frame” the decision by considering only one option. The question that they are now trying to answer is “should I choose this one” instead of “from these options, which one should I choose?”
Both of these suggestions echo the excellent decision-making guidelines laid out by the Chip and Dan Heath in one of my favorite books of 2013, Decisive. Bottom line – you can make much better decisions if you follow the guidelines that Theresa, Jim, and the brothers Heath suggest.